Job Description
Job Description
Job Description
Join the Team Behind Utahs #1 Fresh Salsa Brand as a CPG Marketing and Merchandising Rockstar!
About Us We are a high-growth food company with a passion for bringing exceptional products to market. Our team is dedicated to delighting customers, building strong retail partnerships, and driving innovation in the consumer packaged goods (CPG) industry. Were seeking a dynamic and proven
CPG Marketing & Merchandising Manager to amplify our in-store presence and fuel sales growth at leading grocery retailers such as Kroger, Albertsons, and others.
Key Responsibilities - In-Store Marketing & Merchandising Strategy
- Develop and execute in-store marketing and merchandising strategies to optimize product placement, visibility, and sales.
- Lead promotional campaigns, ensuring alignment with grocers promotional calendars and strategic priorities.
- Leverage shopper insights and category trends to create impactful marketing initiatives tailored to each retailer.
- Hire, train and manage network of instore samplers
2.
Retail Partner Collaboration - Build and maintain strong relationships with category managers and merchandising teams at Kroger, Albertsons, and other key retail accounts.
- Negotiate in-store promotional opportunities, including endcaps, displays, and shelf placement improvements.
- Partner with retailers on co-marketing initiatives, aligning on mutual goals for sales growth and shopper engagement
3.
Field Execution & Team Leadership - Oversee merchandising teams or third-party brokers to ensure consistent execution of in-store standards.
- Conduct store visits and audits to assess compliance, identify improvement opportunities, and ensure maximum shelf presence.
- Provide training and guidance to field teams to maintain excellence in merchandising execution.
4.
Analytics & Performance Tracking - Monitor sales data, market trends, and merchandising performance to assess ROI and adjust strategies accordingly.
- Analyze the impact of promotions and display activity, reporting insights to internal stakeholders and retailer partners.
- Collaborate with the sales team to set and achieve ambitious in-store sales goals.
5.
Cross-Functional Coordination - Work closely with marketing, sales, and supply chain teams to ensure timely delivery of products and promotional materials.
- Act as a liaison between internal teams and retailers, facilitating smooth communication and execution.
Qualifications - Experience: 5+ years in CPG marketing, merchandising, or retail sales, with a strong focus on grocery accounts like Kroger and Albertsons.
- Education: Bachelors degree in Marketing, Business, or a related field.
- Skills:
- Proven ability to drive in-store sales through marketing and merchandising initiatives.
- Strong negotiation and relationship-building skills with retail partners.
- Excellent analytical skills with experience in data-driven decision-making.
- Knowledge of retail operations, planograms, and category management best practices.
- Strong project management skills, with the ability to juggle multiple priorities.
- Tools: Familiarity with retail analytics platforms (e.g., Nielsen, IRI) and CRM tools.
What We Offer - Competitive salary and performance-based bonuses.
- Comprehensive benefits package, including health, dental, and retirement plans.
- Opportunity to grow with a high-growth CPG company disrupting the food industry.
- A dynamic and supportive team environment where innovation and impact are celebrated.
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