Overview: The PfizerForAll lead will hold overall accountability for the PfizerForAll.com platform, strategic direction, business prioritization and provide leadership to a cross-functional team spanning marketing, product, engineering and agency partners. This highly experienced and dynamic leader will drive success of PfizerForAll as a single, integrated destination for direct-to-patient digital experiences across Pfizer's U.S. Commercial organization. PfizerForAll aims to make healthcare and managing health and wellness more seamless for people across the U.S. by providing an end-to-end experience that supports millions of Americans affected by common illnesses like migraine, COVID-19, flu and other high-prevalence conditions. The platform simplifies access to healthcare by offering services such as same-day independent consultations with healthcare professionals, finding and booking adult vaccinations, ordering diagnostic tests, receiving over the counter and prescription medications at home, and finding savings and support if prescribed a Pfizer medicine. Responsibilities: As PfizerForAll Lead, you will be responsible for overseeing the entire program strategy and business operations of the PfizerForAll platform. Key responsibilities will include: Platform Strategy: Serve as the overall platform and business owner for the PfizerForAll direct-to-patient website (PfizerForAll.com) and consumer services. This includes ensuring the platform meets the needs of patients, our customers and aligns with business objectives, and that a clear platform strategy is established providing vision and objectives for the product roadmap. Product Development: Oversee the development, design, testing, and rollout of new features, functionality, and services. Brand Alignment: Align PfizerForAll and Brand/Franchise priorities with respective P&L holders and Enterprise Brand management. Consumer Experience: Develop a frictionless and dynamic consumer experience. Partner Management: Identify and source key third party partners to deliver required service capabilities and technology integration. Budget Management: Manage overall program operating expenditures, capital investment, and media budget allocation. Team Management: Lead and manage a cross-functional platform team, including product design, development and engineering, marketing, and performance measurement. Executive Reporting: Represent program performance, progress, and strategy to Pfizer executive leadership. Qualifications and Skills: To be successful in this role, the successful candidate should possess the following capability profile and background: Educational Background: Bachelor's degree required. An MBA or equivalent Masters qualification is preferred. Digital Expertise: Extensive experience is required in digital and external product development. Healthcare Experience: 15+ years of experience in healthcare and/or digital health. Leadership Skills: Proven senior stakeholder management and leadership experience.
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