About the Role: We seek a highly motivated and detail-oriented Paid Marketing Specialist to join our team. The ideal candidate will have a minimum of 2 years of experience managing Google Search Ads campaigns, preferably in lead generation for the B2B, Education, or Insurance sectors. Exposure to Meta-ads is not necessary but desirable. The role focuses on driving performance through precise campaign setup, management, optimization, and periodic in-depth reporting. Key Responsibilities Campaign Setup and Management Create, launch, and manage Search (Google, Microsoft), Paid Social (Meta, TikTok, Reddit), Display & Video (GDN, YouTube), Retargeting, and Performance Max campaigns. Optimization and Maintenance Perform keyword research and search query review to eliminate poor traffic and surface growth opportunities. Write and optimize ad copy and extensions to improve CTR and conversion rate. Adjust bidding strategies and budgets to meet the performance goals. Conduct regular A/B testing for ads and landing pages. Data Analysis and Reporting Generate, analyze, and present custom performance reports using Excel, including pivot tables. Monitor key metrics (CTR, CPC, CPA, ROAS, IS, IS Lost, Click Share, Outranking share, Position Above rate) and provide actionable insights. Advanced Tools and Techniques Execute bulk campaign edits using Excel or Google Ads Editor. Stay updated with Google Ads updates, best practices, and industry trends. About You: 2 to 4 years of hands-on experience managing Google search ads campaigns. Strong knowledge of Google Ads metrics and their calculations, including Impression Share, Click Share, Quality Score, ROAS, and Payback period. Solid understanding of campaign structures, audience targeting, and bid management strategies. Experience with keyword research tools (e.g., Keyword Planner, SEMrush). Ability to write and optimize ad copy for search campaigns. Proficiency in bulk editing and changes using Excel and Google Ads Editor. Strong analytical skills with ability to interpret data and make data-driven decisions. Advanced Excel skills, including the use of filters, pivot tables, and QUERY() for reporting. How to apply for this position? Please fill out the form with the required details. If your profile is shortlisted, our team will reach out to you via email. If you don't find the emails in your inbox, please check your spam folder. Tip: Avoid using AI-generated responses. We want to hear from you! About PriceLabs: PriceLabs is a revenue management solution for the short-term rental and hospitality industry, founded in 2014 and headquartered in Chicago, IL. Our platform helps individual hosts and hospitality professionals optimize their pricing and revenue management, adapting to changing market trends and occupancy levels. With dynamic pricing, automation rules, and customizations, we manage pricing and minimum-stay restrictions for any portfolio size, with prices automatically uploaded to preferred channels. Every day, we price over 450,000+ listings globally across 150+ countries, offering world-class tools like the Base Price Help and Minimum Stay Recommendation Engine. Our customer base grew 10x since 2019 and in 2022: Our team grew 3x We raised $30 million in funding from Summit Partners We joined hands with Rental Scale-Up to deliver in-depth market insights and actionable news to hosts & property managers We continue to grow exponentially backed by a strong team to take us to the next level. Why join PriceLabs? We are a remote-first organization and accept work from home as the norm. Work with an industry-leading product that has thousands of customers worldwide, and our customers love the product! (NPS in the 70s, Customer reviews here ) Work with a global team (15 countries and counting) of passionate individuals who accept open communication, empowerment, and a shared focus on customer success. We are a freemium product, so marketing leads the charge on customer acquisition. PriceLabs is an equal opportunity employer. We are committed to providing equal opportunity in all aspects of employment. We do not discriminate based on race, colour, religious creed, national origin, ancestry, sex, age, veteran status, marital status or physical challenges. #J-18808-Ljbffr PriceLabs
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