PRINCIPAL DUTIES:
1. In conjunction with The Marketing Director, the Marketing Manager implements and manages direct response lead gen marketing activities and campaigns for multiple legal practice areas, effectively managing our Client's Media agency resource and collaborating with internal teams and/or contract resources as needed to get marketing materials produced and minimizing rework.
§ Activities include managing the authoring/editing of DRTV scripts, managing direct mail and email schedules (including writing email/direct mail messages, pulling lists, communicate with responsible parties) as well as concepting digital and offline content, social media posts and printed materials. In addition, pulling direct mail lists, gathering production quotes, supervising production of printed collateral and occasionally going on press (which may require some local travel). Also, facilitate regular updates of perennial marketing materials (e.g. minor web content edits such as disclaimers, terms and conditions and firm and attorney superlatives.)
2. Directly manage one to two assistant product managers and contracted vendors to ensure tasks are completed on time, within budget and within scope of authorized statement of work (SOW).
3. Responsible for communicating with Service/Operations and call-center teams regarding media plans, campaign updates, toll-free number reservation, intake source setup and various tactical activities. Keep team members aware of due dates and dependencies.
§ Participate in marketing meetings and group discussions (onsite or via video calls) with actionable ideas and clear objectives to improve campaign performance.
§ Take meeting notes and QC other meeting documents.
4. Facilitate state legal filings as required to ensure bar association compliance.
5. Process vendor invoice pre-approvals.
6. Prepare weekly marketing performance reports; review and analyze data; “connect the dots” and tie results back to campaign objectives and product goals; provide recommendations on optimizing and allocating budgets.
7. Contribute to industry and competitive insights using marketing/media expertise in combination with awareness of current trends in legal services marketing.
8. Use MS PowerPoint to help prepare presentations/proposals for key stakeholders, including the CMO and CEO.
9. Spearhead new initiatives- including new vendor finding, vetting, and onboarding.
10. Work towards and solve complex business problems, show drive and desire to solve the why questions.
11. Perform other duties and ad hoc projects as assigned or directed.
QUALIFICATIONS:
· Bachelors’ degree with 4+ years’ work experience in marketing or advertising.
· This position is hybrid with two days required in the Chestnut Hill, MA office and flexibility to come into the office on other days as-needed but will primarily be remote 3 days and in-person 2 days.
· At least 1 year of experience directly managing staff.
· Strong Microsoft Office knowledge, specifically proficiency with Excel and PowerPoint.
· Solid written and verbal communication skills. Uses clear and concise verbal communication skills that are on point, persuasive, and audience appropriate.
· Analytical and assertive; able to “command the room” and contribute in meetings with internal teams and external clients, driving to decisions and commitments despite level, function, or personality of participants.
· Sense of urgency and ability to manage multiple projects while working collaboratively in a deadline-driven environment.
· Detail-oriented, self-motivated with ability to see ahead, anticipate future needs and prioritize tasks efficiently.
· Independent, yet coachable, results-oriented, with ability to enthusiastically and respectfully work with agency and in-house teams.
· Ability to learn new tools and software; familiarity with IBM Cognos Report Studio, Salesforce, Google Analytics, Asana, email platforms (e.g. Salesforce Marketing Cloud, Emma, Constant Contact) and JIRA, or a similar project management tool is helpful, but not required.
· .
· U.S. Veterans are strongly encouraged to apply.
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