Manager, Client Partnerships, Ad Sales
The Manager, Client Partnerships will support Spectrum Reach’s rapidly growing programmatic and managed service CTV direct sales efforts to mid-market brands and agencies.
In this role, you will work as a market leader to uncover, develop, and support a territory of clients through prospecting, client meetings/presentations and branding events. The Manager, Client Partnerships will partner with Spectrum Reach’s internal research, activation, and account management teams to create strategies that support the client’s goals and will be focused on developing and executing account development plans to grow revenue across a targeted agency list to expand programmatic deals including PMP and PG.
Target locations:
Successful candidates must reside in the target area and have established agency and brand relationships in market.
The advertising sales arm of Charter Communications, Spectrum Reach offers best in class premium video solutions to advertising agencies and business owners nationwide.
Major Duties and Responsibilities include:
• Accelerate programmatic CTV revenue in sales territory, achieving personal and team targets
• Own and articulate the Spectrum Reach value proposition and go-to-market solutions for both agency and brand partners
• Execute sales strategies and initiatives to drive revenue growth and ensure success in achieving the company’s and our client’s business objectives
• Develop and manage strategy and go-to market for programmatic and managed service revenue within assigned agency/brands scope
• Aid in set up and execution of sold campaigns and serve as liaison with Account Management.
• Have a Hunter mentality that supports a high-energy sales culture that fosters success, enthusiasm, and a winning atmosphere.
• Partner with internal peers and associated cross functional teams to innovate and scale solution enhancements required to accelerate revenue.
• Maintain effective communications with executive team and managers across the organization to ensure Sales Plan is executed and/or modified as needed and ensure that revenue goals are achieved.
• Own the message when conveying direction from leadership.
• Proactively communicate bad news quickly and directly to manage stakeholder expectations.
• Proactively grow and maintain network for potential partnerships including regular outreach to clients via meetings, presentations, events, and entertainment.
• Actively seek feedback from internal customers relative to the team’s processes and performance
• Travel Required (approximate): 40%, depending on the needs of the business
WHAT YOU’LL BRING TO SPECTRUM REACH
Qualification and Experience:
• Bachelor’s Degree in Business, Marketing or equivalent combination of education and work experience
• 3+ years ad agency sales experience with proven track record of building customer partnerships and achieving sales budgets.
• In-depth knowledge of data, analytics, Online/Digital ad technology and previous experience incorporating these attributes into sales strategies
• Prior sales experience in a revenue-impacting capacity within programmatic CTV including DSP, SSP, publisher or digital agencies
• Previous experience building, managing, and growing pipeline of programmatic revenue with holding companies, independent agencies. SSPs and DSPs.
• Skilled in sales strategy, sales planning, and revenue forecasting
• Passionate about the convergence of entertainment, technology, and data that is fueling new opportunities for Spectrum Reach and our customers.
• Exceptional interpersonal and communication skills with the ability to influence while building strong relationships at all levels both externally and internally.
• Candidate must reside in the territory and ideally, have both agency and brand relationships in market.
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