Job Description
Job Summary:
In this role, you will lead the strategy development and execution for Yami’s lifecycle marketing channels, with a focus on automating email, in-app messaging, mobile push notifications , and SMS. As an advocate for customer experience, you will serve as the primary point of contact for customer engagement and facilitate cross-functional collaboration.
About Yami:
Founded in 2013, Yami’s mission is to bring the world closer by enabling everyone to experience and enjoy global flavors and products. As the top-ranked fastest-growing start-up on the Inc. 500 List, we offer an extensive selection of authentic food, beauty, home, and wellness products from Asia through our e-commerce platform, iOS, and Android apps.
Benefits & Compensation:
● Collaborate with product, tech, engagement, and data analytics teams to implement automated lifecycle marketing channels
● Develop and execute iterative testing strategies to improve customer experience continuously (e.g. Email Trigger )
● Create Yami-branded content tailored to various customer segments
● Analyze customer cohorts and segments to drive growth and optimize campaigns
● Design and test campaigns and templates that align content with customer preferences
● Track, analyze, and optimize key metrics including CTR, open rates, revenue lift, and overall engagement
Qualifications:● Bachelor’s degree
● In-depth knowledge of data workflows, customer segmentation, automation, personalization, and ecommerce marketing best practices
● 3+ years of experience in a retention, marketing operations, or lifecycle marketing role
● Strong dedication to enhancing customer experience with a clear understanding of Yami’s core customer base
● Exceptional attention to detail and strong interpersonal skills
● Experience with Iterable or similar marketing platforms preferred
● Self-motivated with the ability to work independently
● Bilingual in Mandarin
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