Email Marketing Specialist, Automation Job at Yami, Brea, CA

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  • Yami
  • Brea, CA

Job Description

Job Description

Job Description

Job Summary:

In this role, you will lead the strategy development and execution for Yami’s lifecycle marketing channels, with a focus on automating email, in-app messaging, mobile push notifications , and SMS. As an advocate for customer experience, you will serve as the primary point of contact for customer engagement and facilitate cross-functional collaboration.

About Yami:

Founded in 2013, Yami’s mission is to bring the world closer by enabling everyone to experience and enjoy global flavors and products. As the top-ranked fastest-growing start-up on the Inc. 500 List, we offer an extensive selection of authentic food, beauty, home, and wellness products from Asia through our e-commerce platform, iOS, and Android apps.

Benefits & Compensation:

  • 401(k) matching
  • Health, dental, and vision insurance
  • Paid time off (vacation, sick days, and holidays)
  • $56K and above for Jr. Specialist Candidate
  • $75K above for Sr. Specialist Candidate
  • On-site gym and game rooms
  • Employee discounts
  • Complimentary coffee and snack
Job Responsibilities:

● Collaborate with product, tech, engagement, and data analytics teams to implement automated lifecycle marketing channels

● Develop and execute iterative testing strategies to improve customer experience continuously (e.g. Email Trigger )

● Create Yami-branded content tailored to various customer segments

● Analyze customer cohorts and segments to drive growth and optimize campaigns

● Design and test campaigns and templates that align content with customer preferences

● Track, analyze, and optimize key metrics including CTR, open rates, revenue lift, and overall engagement

Qualifications:

● Bachelor’s degree

● In-depth knowledge of data workflows, customer segmentation, automation, personalization, and ecommerce marketing best practices

● 3+ years of experience in a retention, marketing operations, or lifecycle marketing role

● Strong dedication to enhancing customer experience with a clear understanding of Yami’s core customer base

● Exceptional attention to detail and strong interpersonal skills

● Experience with Iterable or similar marketing platforms preferred

● Self-motivated with the ability to work independently

● Bilingual in Mandarin

Requirements

Job Tags

Holiday work,

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