Job Description

Job Description

Job Description

About MCU:

At Municipal Credit Union, we believe that an incredible culture helps create a happy and motivated team that works hard to achieve the best results for themselves and their members. For more than 100 years, MCU has provided affordable financial products and convenient services to a membership base that is now comprised of over 600,000 individuals. With each new generation we have the pleasure of interacting with, we maintain the credit union promise of people helping people.

Our Mission:

To help hard-working New Yorkers build better tomorrows

Our Vision:

Be New York's most loved financial institution by helping our members build their best financial futures

Overview: The Email Marketing Specialist is responsible for all email marketing campaigns at MCU. This role is focused on the design, setup, and deployment of marketing and transactional email campaigns. The Email Marketing Specialist will work across teams at MCU to deliver timely and personalized email communications.

Responsibilities :

Specific duties include, but are not limited to, the following:

• Execute end-to-end email campaigns, including campaign planning, content creation, segmentation, and scheduling deployments.
• Collaborate with cross functional teams to support email campaigns and initiatives.
• Comfortable writing concise and compelling email copy.
• Work with graphic designer to develop responsive email template layouts that adhere to email best practices.
• Load and manage email data files, ensuring personalized content through effective segmentation and targeting strategies.
• Work with Email Manager and IT to implement automated trigger campaigns, enhancing the member experience and driving engagement.
• Generate reports on email campaign performance and provide insights and recommendations for optimization.
• Lead A/B testing efforts to continuously improve open rates, click-through rates, and conversions, while identifying opportunities for optimization.
• Perform other related duties as requested and special projects as assigned

Requirements :

• Familiarity with enterprise level Email Service Providers (Salesforce Marketing Cloud a plus)
• Comfortable manipulating HTML email templates
• Experience loading data files and building segmentation logic
• Knowledge of email marketing best practice, including CAN-SPAM compliance
• Excellent communication, interpersonal and presentation skills
• Ability to work independently and as part of a team
• Ability to perform and meet expectations while maintaining exceptional attention to detail
• Technologically proficient.

Why you’ll be a good fit :

Our Core Values are an integral part of who we are and who we hire. By living our Core Values, every day, we continue to attract the best and brightest talent, achieve unsurpassed results and continuously challenge ourselves to be better than yesterday. These values are at the heart of our organization and within every teammate. To be a great fit, you’ll bring the following

Results - We are passionate about winning.

Agility - We proactively anticipate, respond and pivot to ensure MCU wins.

Integrity - We operate with the highest ethical standards and highest degree of honesty.

Belonging - We cultivate a culture of inclusion and teamwork.

Ownership - We take personal responsibility and hold ourselves accountable for the results.

What we can offer you:

Competitive compensation, medical and dental benefits.

401K with employer match

Flexible paid time off

We are committed to hiring, training, cultivating, promoting, and celebrating an environment where we have a welcoming and fulfilling place for all people to call home. Diversity of race, thought, sexual orientation, age, veteran status, religion, and disability will empower us to thrive as individuals, as teams, and as an organization.

Municipal Credit Union (MCU) is an Equal Opportunity Employer.

Municipal Credit Union provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Salary: $80,000-$90,000 /annually

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